Why Responsive Website Design and Development is Important for Small Businesses
If you still think you can get new customers and clients by advertising in the local newspaper or delivering pamphlets door to door then you are wrong.
Have you ever wondered how much of paper you are wasting for the people who don’t even care about your products or services? Your advertising will be visible for everyone; maybe your target customers wouldn’t even reading the newspaper or your advert.
What you can do to reach to the right customers at the affordable rates?
“Creating online business presence with website is the best way to win this digital race“
I know you have a small business and you think that a website is just another investment, but this investment is the source of reaching out to thousands of customers locally and globally. Which is why we decided to create an informative blog about the importance of website development for small businesses.
This blog is going to explain everything you need to know about website development for small businesses. We will cover the following sections in this blog:
- Why your business needs a website?
- Which technology is trending for website development?
- When you will get the most from your website?
- How to build a website in most affordable rates?
Do You really need to Design & Develop A Website For Your Business?
A website is your brand address and presence on search engines like Google and Yahoo. Today; everyone including your target audience search for their requirements on the internet. And if you are not present on search engines then your customers will never get to know about your business.
5 Reasons Why You Should Build A Website For Small Business:
- Serve Social Proof to Your Customers: As per the recent statistics, 90 percent of consumers believe that online reviews impact their decision of buying any product or opting for any service.
- Hence; you need client testimonials to showcase your services. The best way is to upload video testimonials of your loyal customers on your website; this will look much realistic and will have a positive impact on your website visitors.
- Lead In The Competition: You need to prove to your consumers that your company is the best among your competitors.
- Hence you will have to build your brand better than the competition. A website will help you to showcase why you are the best in your niche.
- Showcase Your Products and Your Services: If you want to showcase what you have to offer to your consumers then the website is the best way to do that.
- A deep analyzed portfolio of your company will help them to understand what types of services or products your company has and how your company is different than the rest of the competitors.
- Be Available 24*7*365: You don’t have to put the sign “closed for business” ever again. Your website will be available in place of you; representing your business and your brand. Whenever a customer has a requirement they can simply check out your website at any time of the day and year.
- Your Staff Can Have The Resources: Instead of passing on the PDF files or emails about the resources the best way is to build a separate resource section on your website. You can ask your developer to create an orphan page for your website.
- An orphan page will help you to upload instructional materials, self-service videos and this page won’t be visible to anyone without a link. Hence; this won’t be visible to your customers.
Which Technology Is Trending For Website Development?
The technology to build a website will depend on the requirement and the type of business. If you don’t have much knowledge then you can always go for WordPress development.
A WordPress CMS website always performs well for all kinds of business. If you want to build an eCommerce store then you can go for WooCommerce with WordPress, Shopify or Magento. Always discuss your requirement with an expert to know which technology will suit your business niche.
A website has many programming layers of client-side coding (frontend part), Programming Language, Database Engine, Web Server Software, Operating System.
Furthermore; you can also opt for technology stacks like LAMP(Linux, Apache, MySQL, PHP) or WISA (Windows, IIS, SQL Server, ASP.Net).
> Relevant Article: Best eCommerce UX Practices & Trends For Your Website + App
What is the Ultimate Way to Get The Best from Your Website
Your customers are searching for the services and products you provide on the Internet and you need to be at the top of the search results. To rank on the top you need reliable search engine optimization and online brand management services.
Along with that, you can get a good customer base from social media presence as well. All you have to do is ask for social media management services from an expert company. This will help you to build your Facebook page, Instagram page, and all other social media accounts.
Digital marketing is the best option if you want to win the digital race among your other competitors. Whenever your consumers will search for your services you need to be among the top five results to get their attention.
Wondering the need for digital marketing for your website?
7 Benefits of SEO and SMO for Your Business Website
- Build your online reputation
- Cost-effective advertising methods
- Expand your market reachability
- Give competition to others
- Gain the trust of your potential clients
- Improve your business traffic
- Have advanced customer data
So, you are now aware of why to build a website and how to get the most of it.
Let’s check out the easiest way to get your small business website built by my expert developer.
How to Build A Website at Affordable Rate?
Well, this is a tricky part. To build a website you have three options;
- First Option: Hire A Freelancer
- Second Option: Hire An In-House Developer/ Team of Developers
- Third Option: Consult Reliable Web Design & Development Company
Hiring a freelancer has some cons like unprofessionalism and risk of fraud. While a well-settled company will have expert developers as well as they will have professional developers.
While hiring an in-house developer won’t be enough, you need to hire a designer and a quality analyst as well. And paying their salary will burn a hole in your pocket. Plus other expenses like devices, electricity, resources and other office perks.
If you want to go for an affordable development then you can opt for outsource website development. You can outsource your website to a company outside your city or country. The best country to outsource your website design and development is India.
Make sure you check all the background of the company and interview the developer to check their skills before signing any contract. Also; make sure to sign an NDA (Non-Disclosure Agreement) with the company to keep your idea safe.
> Further Read: 6 Factors To Consider While Selecting Web Design Company In India
Once; you outsource your website development always check the progress from time to time. Ask the developers for a timely report so that you will be in the loop of the development process.
Moreover; always check test the app on multiple devices to make sure it looks good for all your consumers.
5 Reasons Why You Should Outsource Website Design & Development to Reliable Company:
- You can focus on your niche work while just checking out the development reposts time to time.
- Get expert solution at affordable rates.
- No issues of resource management; the company will replace the developer in case of absence. Hence your work won’t get affected.
- On-time delivery of the work.
> Related Article: 9 Tips that will Make Responsive Web Design Better and Smoother
Over To You!
Now you know why your business needs this growth factor called website development.
All you have to do is look out for a reliable team which can serve you end-to-end. Your business website needs a team which includes a business analyst to research about your competitors, a designer for responsive website design, a skilled developer to build the website and a quality analyst to make your business website bug free.
If you need help building your website we can help! Contact Us
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I am Sr. WordPress Developer at Samarpan Infotech. I love to optimize code because I believe in "An average developer can write code that a computer can understand. But Passionate programmer write code that humans can understand".
