Wix Vs WooCommerce: Which One is Best in 2024?

You’re an entrepreneur with a brilliant idea, ready to launch your dream business online. You’ve developed the perfect product line, your branding is on point, and now all that’s left is to build a website that will showcase your product effectively based on their requirements and convert them.

There are multiple e-commerce website builders and plugins, so the question is, which one is best? WooCommerce and Wix are one of them. This article aims to help you make that decision on these platforms in detail. Let’s explore Wix vs WooCommerce and discover which platform will align with your business needs.

Wix and WooCommerce

WooCommerce: WooCommerce is an open-source e-commerce plugin that is flexible in nature. It allows users to quickly sell anything online with features such as configurable storefronts, secure payments, and configurable shipping. A total of 13.3% of websites whose content management system we know use WooCommerce. This is 9.2% of all websites.

Wix: Wix is a website builder service based on the cloud known for an intuitive drag-and-drop interface. A variety of customizable templates and an integrated e-commerce module are available. Wix presents over 200 million customers worldwide and hosts about 2% of the top million e-commerce websites, emphasizing ease of use in their software toward small to medium-sized businesses. There are 4.0% of websites using Wix as their content management system. 2.8% of all websites fall into this category.

Feature Comparison of Wix and WooCommerce:

Here’s detailed overview between WooCommerce and Wix

Ease of Use

Wix is well-known for its ease of use. It has an intuitive drag-and-drop builder, enabling anyone to make a professional website. With thousands of pre-designed elements, you can quickly combine these into a stunning site.

WooCommerce is a bit more complicated, being part of WordPress. There’s less user-friendliness about it and a lot more freedom regarding the extent of customization available. At the same time, this demands a bit more technical knowledge than most beginners possess. This is coupled with managing plugins and themes for WooCommerce, making it complex for newbies.

Theme and Templates

Wix offers tons of different templates across many categories. These templates are modern, responsive, and easily customizable. It makes the tedious job of tuning every element to your brand’s look very easy and stress-free.

WooCommerce, as a WordPress plugin, leverages WordPress’ comprehensive theme collection—both free and thousands of premium themes. And the ability to customize those themes is immense, placing you in complete control of every inch of your site’s design.

Pricing Comparison of WIX and WooCommerce

Features	WooCommerce	Wix
Hosting	$3.99 – $5,000	$3 – $250/month
Domain Name	Starts from $15	Free for a year on premium plans. Additional $14 – $39 yearly
Themes	Free to $100 yearly	Free to $249 yearly
Extensions	$49 – $249	Free or may cost more depending on your subscription plan
Plugins	$16 – $192	Free to $200 yearly
Security	Free to $239 yearly	SSL certificate – Free to $100 yearly
Developer Fees	$10 – $100/hour	$50 – $80 hourly (or more, depending on the complexity)

Wix offers a more straightforward and generally less expensive pricing structure than WooCommerce. WooCommerce offers free downloads, but plugins and extensions can be cost-attached, and hosting can also ramp up your budget.

Wix is priced between $4 and $35 a month, with domain names, storage space, and other e-commerce features depending on the plan. Wix is perfect for beginners and has accessible integrated features and a 14-day free trial. Cost Flexibility is there with WooCommerce, but it can also be expensive when more add-ons or setup features are required. 

Scalability and Performance

Wix has a scalable solution for small and medium-sized businesses. However, as the company grows considerably, limitations in performance and functionality may come to light. The platform is also less flexible in hosting extensive customizations and large-scale eCommerce operations.

WooCommerce’s strength lies in its scalability. Because it runs on WordPress, WooCommerce can handle heavy traffic and large product catalogs. When it’s adequately hosted and optimized, WooCommerce will easily support your growing business to run smoothly and allow for adjustability.

Plugins

The plugins make the online store feature rich. Wix has an App Market with various apps to enhance the site, but the selection is limited when compared to WooCommerce. That makes WooCommerce incredibly well-supported by a huge WordPress plugin repository.

You can access thousands of plugins that will support pretty much any feature you can think of. From SEO tools to advanced analytics you can do just about anything you want with your store to make it look and feel unique.

eCommerce Features

Wix offers basic e-commerce features such as product management, payment processing, and shipping options. It’s designed to get you up and running in no time at all but is kept simple not to bombard you with choices.

In contrast, WooCommerce is full of advanced eCommerce functionalities. With it, you can manage complex inventory systems, provide varied product variations, and apply sophisticated shipping rules. The flexibility here is quite unmatched and caters to businesses with specific requirements.

Payment Processing

PayPal, Stripe, and Square are among the payment gateways supported by Wix. This makes the arrangements pretty straightforward and allows transactions to flow through without much hassle. WooCommerce’s Plugin Ecosystem supports almost every payment gateway out there, be it market, regional, or niche-based, through its vast ecosystem of plugins that make you offer your customers their preferred payment methods.

SEO

The SEO capabilities of Wix have improved significantly. It offers various tools to optimize your website for search engines, including customizable meta tags, alt attributes, and an SEO wizard.

WooCommerce, being a WordPress plugin, benefits from the strong SEO foundation of WordPress. With plugins like Yoast SEO, you can implement advanced SEO strategies, ensuring your store ranks well on search engines.

Security

Wix takes care of security aspects for you. With automatic updates and built-in security features, you don’t have to worry about maintaining the security of your site.

WooCommerce requires more hands-on management. Security depends on your hosting provider and the measures you implement. Regular updates, SSL certificates, and security plugins are essential to keep your store secure.

Customer Support

Wix offers robust customer support, including 24/7 availability, knowledge bases, and community forums. Their support team is accessible and ready to assist you with any issues you encounter.

WooCommerce relies on community support and documentation. While there is no dedicated support team, the extensive community and resources available can help you troubleshoot and resolve problems.

Boost Your ECommerce Business by Choosing the Right Platform

Choosing between Wix and WooCommerce ultimately depends on your business needs and technical expertise. For small businesses looking for a simple, all-in-one solution, Wix is an excellent choice. However, if you require extensive customization and scalability, WooCommerce is the way to go.

Are you prepared to take your ecommerce business to the next level? We offer specialized services in both WordPress ecommerce development and Wix ecommerce development. Reach out to us today, and let’s create the ideal online store for your business.